The All-Russian Social Campaign of 2021 “Your move! A pedestrian"

29 December 2021

The main idea of ​​the Campaign is to develop a safe road space by increasing the responsibility and understanding of risks among pedestrians as well as drivers. The main message of the Campaign was that the pedestrian is the freest road user. Road safety rules are a tool that helps the pedestrian to exercise their freedom safely by continuing to walk. Knowledge of the rules of the road, compliance with the norms of the culture of interaction on the road can make the pedestrian path truly convenient and safe.

Based on the analysis of statistical data, key problems and main risk factors for citizens of all ages were identified, and awareness-raising activities of the “Your move! Campaign” were aimed at them. A pedestrian". Particular attention was paid to such issues as crossing the road outside the pedestrian crossing area; safe behavior at unregulated pedestrian crossings and when moving along the roadside; crossing the road by a pedestrian in a place where the driver does not expect to meet him; teaching children the rules and norms of safety for pedestrians; explaining to older people the key aspects of road safety; development of a culture of using reflective elements to improve the visibility of pedestrians in difficult weather conditions, at night, and others.

The All-Russian Social Campaign 2021 was launched in the regions where, following the results of 2019-2020, there was an increase in the number of accidents with pedestrians. Events in online and offline formats were held with the participation of residents of 15 regions of Russia: Astrakhan, Arkhangelsk, Vladimir, Vologda, Kirov, Magadan, Omsk, Penza, Tver, Yaroslavl regions, the city of Sevastopol, the republics of Buryatia, Tyva, North Ossetia-Alania and Yamalo- Nenets Autonomous Okrug.

Campaign events were held in two periods - summer (June-August) and autumn (September-November). As part of the program, more than 3,430 events were held with a total coverage of more than 130,000 participants (more than 80,000 adults and more than 50,000 young road users).

As a result of the Campaign, a sociological study was conducted in the form of face-to-face interviews with 2,350 respondents in 8 federal districts of Russia. The effect of the Campaign, according to respondents, is positive: 91% of respondents noted that the program had a positive impact on their compliance with traffic rules as a pedestrian, and 82% - as a driver.

Despite the complexity of the work during the pandemic, it was possible to maintain a high level of awareness about retroreflective elements. 91% of respondents in Russia and 87% in the regions know about them. 71% of parents use reflective elements to ensure the safety of child pedestrians in Russia and 75% in the regions.

As a result of the Campaign, drivers began to pay more attention to compliance with traffic rules. In particular, they noted that they began to let pedestrians pass more often at an unregulated pedestrian crossing (Russia: 62%; Regions: 55%); they began to slow down when approaching a pedestrian crossing, even if there are no pedestrians on it at that moment (71% of drivers in Russia and 76% in the regions); began to wear a seat belt more often when traveling (Russia and the Regions: 82%).

The Campaign recorded a high level of seat belt use in both the driver's seat and the front passenger seat, as well as a level of awareness that the seat belt saves lives and health.

Almost all respondents (95%) consider the campaign “Your move! Pedestrian” is useful and speak in favor of the need to continue conducting information campaigns on the topic of pedestrian safety (97%).

In combination with other measures, the Campaign had a significant impact on reducing the accident rate. The number of accidents involving pedestrians in 11 months of 2021 decreased by 8.5% compared to the same period in 2020. The number of accidents that occurred due to the fault of drivers decreased by 8.4%, by 12% due to the fault of pedestrians.

Vadim Melnikov, General Director of the Expert Center “Movement without Danger”: “This year's All-Russian Social Campaign was aimed at the least protected category of road users - pedestrians. When the Campaign was being developed, we noticed that a pedestrian is the freest road user. If the driver moves along the carriageway, the passenger follows the route along which he is being driven, then the pedestrian is free in his actions. The events of the Campaign, which took place in fifteen regions of our country, drew the attention of citizens to the basics of road safety, which make the movement of pedestrians comfortable and safe.”



So that to post a comment you need to login the web site


We recommend to look

Login Register
Login Register