Campaign "Safety Forecast"

Statistics from the General Department of Road Traffic Safety show that about one third of all road traffic accidents a year are caused by poor weather conditions. Contrary to popular opinion, rather than sudden snowfalls or unexpected rain, one of the main causes of these accidents is a lack of driver and pedestrian awareness of the impact of poor weather on road safety.

Consequently, a significant number of drivers do not adjust their driving to the weather conditions, and pedestrians do not take additional protective measures. A large-scale road safety campaign is being launched in Russia with the aim of reducing the number of accidents caused by poor weather conditions.

The campaign, entitled "Safety Forecast", is being run by the General Department of Road Traffic Safety of the Russian Ministry of Internal Affairs and the Russian Association of Motor Insurers, with information support provided by NGO Road Safety Russia.



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Invisible Menace recognized in Europe. The documentary won a...18 September 2015
Invisible Menace documentary by the State Road Traffic Inspectorate at the Russian Ministry of Interior, the Russian Association of Motor Insurers and Road Safety Russia has won a prestigious award at the International Motor Show in Frankfurt within the AutoVision international festival for films, commercials, Website, and interactive productions in the automotive industry. Invisible Menace was awarded with the Silver OttoCar in the Road Safety & Accident Prevention category. The film covers the subject of driving in poor weather...
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Safety forecast campaign events across the country25 April 2015
Main events of the Safety Forecast campaign have been held in Bashkortostan, Crimea, Sevastopol, regions of Chelyabinsk, Tyumen, Voronezh, Volgograd, Astrakhan, and Kuban, in Mari El and Kalmykia. The project revealed that the theme of road safety in context of weather changes is highly relevant for different regions of Russia that vary both in geographic and climate characteristics. This social project received support at the highest level – campaign press and round-table conferences engaged regional leaders wherever they were held....
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Follow the advertisement – follow the forecast16 April 2015
Social advertisement urging drivers to be careful in poor weather has appeared in seven Russian regions in context of the Safety Forecast campaign, initiated by the Russian Association of Motor Insurers and the State Road Traffic Inspectorate at the Ministry of Interior. Billboard ads remind drivers to slow down and increase the distance between cars – universal advice for any abnormal situation on the road. Ad creators renounced the idea of depicting consequences for non-observance of this advice. Based on various studies and previous...
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How do you feel behind the wheel?01 April 2015
Drivers can have their well-being checked while filling their tanks at gas stations in several Russian cities. Gas-filling stations have transformed into Safety Forecast campaign venues. Drivers are checked for four factors: level of fatigue, mood, reaction rate/response time and blood pressure. Promoters carry out their actions in the form of a game and evaluate drivers’ tiredness, unwellness and aggressiveness. Drivers in most of cities already engaged in campaign have undergone the unusual test that, on the one hand, helps to...
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Safety Laboratory sets off on a journey to the Russian regio...10 March 2015
Large-scale interactive playground “Safety Laboratory” will become one of the distinctive events in the Safety Forecast social campaign initiated by the Russian Association of Motor Insurers and the State Road Traffic Inspectorate at the Ministry of Interior. Safety Laboratory will be set up in shopping malls of the regions engaged in the main events of the campaign. The first mobile Laboratory has already started its operation in the Crimea, many more to follow in the Krasnodar Territory, Bashkortostan, Mari El, Tyumen,...
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Invisible Menace scientific documentary to help you withstan...02 March 2015
Drivers and pedestrians will learn about weather influence on road safety from Invisible Menace film, the first Russian popular science film on this issue. The documentary was made in context of Safety Forecast – a large-scale social campaign initiated by the Russian Association of Motor Insurers and the State Road Traffic Inspectorate at the Ministry of Interior.  Invisible Menace screening will start on February 24 and will take place in Simferopol, Sevastopol, Krasnodar, Tyumen, Astrakhan, Chelyabinsk, Elista, Ufa,...
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Safety Forecast will tell university and driving school stud...27 February 2015
Crimean universities, colleges and driving schools will be engaged in educational programs within the Safety Forecast campaign initiated by the Russian Association of Motor Insurers and the State Road Traffic Inspectorate at the Ministry of Interior. Invisible Menace scientific documentary screening turned out to be a key event in educational institutions. The film addresses primarily the younger audience. Dynamic plot and artistic graphics catch the attention of the viewers, which helps a faster understanding of snow, rain, ice and fog...
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Safety Forecast federal campaign started in Crimea24 February 2015
Safety Forecast social campaign, organized by the Russian Association of Motor Insurers and the State Road Traffic Inspectorate at the Ministry of Interior, has officially opened in Simferopol. Safety Forecast program engages all the Russian regions, eleven of which  - Republics of Crimea, Bashkortostan, Mari El, Kalmykia, Krasnodar region, Sevastopol, and Tyumen, Astraknan, Chelyabinsk, Volgograd and Voronezh regions – will see special campaign events.  Press conference in the Crimean branch of the Krasnodar University at...
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Fluctuating temperatures require extra care when driving15 January 2015
The General Department of Road Traffic Safety of the Russian Ministry of Internal Affairs and the Russian Association of Motor Insurers have launched a new nationwide public awareness campaign, with information support provided by NGO Road Safety Russia. The campaign, entitled “Safety Forecast”, will focus on the impact of weather on road safety. It will urge all road users to be especially vigilant and cautious when the weather conditions are changeable. According to the Russian Hydrometeorological Centre, the year 2014 was one...
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“Safety Forecast” Campaign to Prepare Drivers for the Vagari...05 January 2015
A large-scale road safety campaign is being launched in Russia with the aim of reducing the number of accidents caused by poor weather conditions. The campaign, entitled “Safety Forecast”, is being run by the General Department of Road Traffic Safety of the Russian Ministry of Internal Affairs and the Russian Association of Motor Insurers, with information support provided by NGO Road Safety Russia. Statistics from the General Department of Road Traffic Safety show that about one third of all road traffic accidents a year are...

Opinions

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How to make the driver notice you – flickers working... Road Safety Russia, 10 April 2015
Flickers get more and more familiar to general population. Safety Forecast organizers -- the Russian Association of Motor Insurers and the General Department of Road Traffic Safety – provide ten facts about reflective elements that make people eight times more visible on the road and therefore help to save many lives. Refer to rsrussia.org page for further...
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Slow down, or why things get complicated in spring Road Safety Russia, 08 April 2015
Safety Forecast campaign organizers provide drivers with top eight reasons for spring being more dangerous than winter. Refer to rsrussia.org page for further information on this initiated by the Russian Association of Motor Insurers and the General Department of Road Traffic Safety project, concerned with weather influence on road safety.       ...

ORGANIZERS

It is for 75 year running that the General Department of Road Traffic Safety of the Ministry of Internal Affairs of Russian Federation has been involved into serious activity to prevent motor vehicle accidents (MVA). There are numerous programs underway to decrease MVA statistics, to improve driver training and behavioral response for all road traffic participants. Conducting social campaigns aimed at teenagers and children the State Traffic Police is investing into the safe driving in the future.

The Russian Association of Motor Insurers (RAMI) is a non-government organization involved in obligatory insuring liability of the owners of motor vehicles. RCIU was founded August 8, 2002 by the 48 largest insuring companies in Russia; the union was officially registered dated October 14, 2002; in fact the union is the first professional union on the insurance market having the status confirmed by the effective Russian legislation. RCIU is permanently involved in initiating campaigns to improve the road traffic situation actively promoting the importance of increasing the safety status of not only drivers but passengers as well.

 

 

Non-governmental organisation "Road Safety Russia"unites all who is not willing to stay passive on the issue of extremely high risk associated with driving Russian roads. We unite those who values their lives and who cares about the lives of their close relatives. Those whose potential loss will be always remembered. We stay united to decrease the deadly toll in our roads. We want people to follow the road traffic rules because their children are following their role models. We advocate the polite conduct as living a life charged with positive emotions is great fun. We want you to drive safely!

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