Main Events of the “Brake in advance!” Campaign to Be Held in 10 Russian Regions

06 March 2014

The “Brake in advance!” campaign is a large-scale public awareness campaign initiated by the General Department of Road Traffic Safety of the Russian Ministry of Internal Affairs and the Russian Association of Motor Insurers, with information support provided by NGO Road Safety Russia. As part of the campaign, events aimed at increasing pedestrian safety will be held for the general public in a number of Russian regions.

The main events will take place in ten regions:  Perm Krai, the Chuvash Republic, St. Petersburg, and the Vladimir, Kaluga, Moscow, Nizhny Novgorod, Novgorod, Omsk and Yaroslavl regions. The dates and times of the planned events will soon be available on the websites and

Of these regions, in 2013 the largest number of traffic accidents involving pedestrians occurred in St. Petersburg: 1507 accidents. The Moscow region was in second place with 792 accidents, while the lowest number, 120 accidents, was recorded in the Novgorod region. However, the absolute numbers of road traffic deaths do not give a full picture of the mortality rate, as they do not take into account the size of the population in a region. Information on each region can be found on the interactive map created for the "Brake in advance!" campaign by experts from NGO Road Safety Russia.

Cheboksary will be the first city to host the campaign. From mid-March, events will be held at pedestrian crossings: pedestrians will be told about the rules for crossing the road, and sixty meters before the crossing a special sign at the side of the road will warn drivers that they must reduce their speed in good time before a zebra crossing.

During the course of a week, special classes will be held in universities, nurseries, schools and driving schools in each region. There will also be special events at petrol stations. The main event will be training in "The Art of Braking", during which drivers will be taught the principles and basics of effective and safe braking, and, supervised by instructors, they will have the chance to master braking techniques.

Other regions will also be involved in the campaign. The "Pictograms" advert, audio clips, and outdoor advertising will remind drivers to slow down in good time and pedestrians to take care when crossing the road. The advert is already being shown on federal television channels and online. At the end of the campaign, all the materials (training film, studies, teaching aids) will be made available to download.



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