Caravan from Cresland arrived in Ivanovo

27 November 2011

On November 27 in Ivanovo an educational and training session "Cresland Treasures" was held. An exciting quest for the whole family helped parents and children to understand why the trip in a car with a child under 12 years is not possible without car seat.

The quest "Cresland Treasures" in Ivanovo was a definite success. The activity attracted an unusually large number of participants and onlookers: the crow was bigger than in Moscow or St. Petersburg. Caravan "Cresland Treasures" consisting of a bus simulator Hyundai and two giant promotional trucks is touring the country with the end of October; Kaluga and Tula, Ryazan and Tver were already visited.

The main characters of the game - Bunny, Leva and Robotop were meeting spectators in the morning at Ivanovo shopping center "Topol". That's where the journey begins to the land of Cresland.

At the shopping mall family teams had to go through four stages of the quest - to choose the right chair meeting height and age of the child, to show how to buckle properly a child in the car seat and, more importantly, to convince those who still do not have chairs, why having a car seat for any trip with your child on board is a must.

Family teams lined up to register and take part in the game.

"We have no car seats - said Eugene, a mother of 5-year-old girl. - We travel rarely and only to the country. But after the quest I was really scared. Because no one is immune to the accident. And I have only one daughter. We are planning to buy the car seat, I hope it is expensive.

As soon as the teams went through all the stages of the quest, they were given well-deserved prizes - brochures, coloring pages with useful information about car seats, key rings, stickers and discount-vouchers to buy car seats. Then inside the bus the road safety simulator was used to let children experience what occurs at the time of sudden braking - fastened children were restrained by straps, and unfastened doll was flying inside the cabin and finally found itself on the floor with "serious injuries".

"The educational and enlightening game was extremely popular among Ivanovo residents, - the chief of the Propaganda Department of traffic safety in Traffic Police for Ivanovo region Alexei Tikhonov said. - We do our best to carry out many of similar events: despite the fact that the situation with children road safety is severe, we manage to keep the situation on the roads under control".

The action "Cresland Treasures" is conducted as a part of a large-scale social campaign "Car Seat - To Every Child", initiated by the Russian Interior Ministry Inspectorate with the support of the Russian Union of Insurers and the NGO "Risk Free Road Traffic".


"The report about the event can be found here, under PHOTO GALLERY tab."


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