Media

  • “Brake in Advance!” public awareness campaign named best PR project of the year

    03 September 2014
    For the second year running, the winner of best PR campaign at the annual Shield and Pen awards is a project of the General Department of Road Traffic Safety, the Russian Association of Motor Insurers (RAMI) and NGO Road Safety Russia. The awards ceremony for the 2014 winners took place on 2 September in Irkutsk and was attended by Russian Minister of Internal Affairs, Colonel General of the Police Vladimir Kolokoltsev. At the ceremony 22 prize winners and seven overall winners were announced and a special prize was also awarded. The public awareness campaign, “Brake in Advance!”, ran from February to April 2014. The...

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  • Final event of the “Brake in Advance!” campaign launches work on road safety among the student community

    05 May 2014
    On Tuesday 29 April the final event of the “Brake in Advance!” public awareness campaign was held at the Russian State Social University, Russia's leading university for sociology and social sciences. The campaign is an initiative of the General Department of Road Traffic Safety of the Russian Ministry of Internal Affairs and the Russian Association of Motor Insurers (RAMI), with information support provided by NGO Road Safety Russia. During the event, the campaign’s results and future steps to improve road safety were presented by a number of speakers, including: head of the General Department of Road Traffic Safety,...

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  • Special radio broadcasts will remind drivers about road safety rules

    25 April 2014
    Short broadcasts about various scientific facts will explain to radio listeners why they must brake in advance of pedestrian crossings. These road safety adverts are part of the large-scale public awareness campaign “Brake in Advance!” The campaign is an initiative of the General Department of Road Traffic Safety of the Russian Ministry of Internal Affairs and the Russian Association of Motor Insurers, with information support provided by NGO Road Safety Russia. The adverts will be broadcast throughout the whole campaign on the federal radio stations Avtoradio and Europe Plus. The campaign has also received support from many...

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  • Physics of the Car and the Rules of the Road

    04 April 2014
    “Road Physics” is to be taught in 300 schools as part of the “Brake in Advance!” nationwide public awareness campaign. In special physics lessons looking at how a car moves and brakes, older school pupils will study concepts such as the co-efficient of friction and constant acceleration. The “Brake in Advance!” campaign is an initiative of the General Department of Road Traffic Safety of the Russian Ministry of Internal Affairs and the Russian Association of Motor Insurers, with information support provided by NGO Road Safety Russia. Physics is not everyone’s favourite subject and it requires a...

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