Children's educational project Junior Campus marks its first year

26 February 2015

Innovational BMW Group Russia project Junior Campus aimed to improve child road safety has been launched a year ago in Moscow. The project was co-implemented by Road Safety Russia, and within the year 2014 engaged more than eight thousand students; new second-level teaching programs were created, first offsite events were carried out.

February 26, 2015 has marked a year of operation for a BMW Group Russia unparalleled educational project on child-pedestrian road safety. Following the opening of similar projects in Munich and Berlin, as well as a filial branch in South Korea, Moscow Junior Campus Center opened its doors a year ago.

With the help of interactive Junior Campus seminars children aged five to ten are taught safe and responsible behavior on the road in a game-based manner. Modern and well-equipped rooms of Junior Campus occupy about 300 square meters in the Moscow Artplay Center. Junior Campus quarters are divided into three functional zones: a lecture hall, a workshop, and a practice track. The project operates on a non-profit basis; all the classes are free.

Just a few months after the official opening, Moscow Junior Campus came to be the most fun and popular children’s center for learning traffic rules in the Russian capital. More than eight thousand children visited Junior Campus only in 2014.

New teaching programs were created specifically for the Moscow Junior Campus in 2014. On the one hand, those programs are in spirit of Junior Campus project; on the other hand, they are customized for the Russian environment. New programs include not only theoretical classes in the lecture hall and practices in the practice track, but also a number of specialized courses for children of 10 to 15 years of age, from basics of automotive design to introduction to environmentally sound transport. Junior Campus creators seek to teach responsible approach to nature and ecology from an early age, and share new ways to protect the environment. New teaching programs launch is scheduled for March 2015.

Junior Campus activity in 2014 was not confined to the Artplay Center; the project extended to various Moscow, Moscow region, and Saint Petersburg events, and was a part of the main Russian automotive event of the year – Moscow International Automobile Salon 2014 (MIAS), held from August 27 to September 7, 2014 at the Crocus Expo Exhibition Center.

The mobile version concept for Junior Campus for 2015 is supposed to give the project significantly more regional visibility, as well as increase the number of children engaged in the training classes.

“Junior Campus project above all combines professional teachers with special training; educational program developed jointly by The State Road Traffic Inspectorate at the Ministry of Interior and the best road safety specialists; availability as the projects operates on a non-profit basis and is available to any child; constant further development – Junior Campus will not only continue its course in the next year, but will also engage more of the Russian regions,” - said Road Safety Russia president Natalia Agre.

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